Sara Yazdani

Marketing Communications & EventS Expert

Areas of Expertise

Corporate & Brand PR + Marketing
Artist Relations
Touring & Events
Budget & Vendor Management
Relationship-building

I relocated to Los Angeles in 2011 (originally from Wisconsin) after graduating with a BA in Professional Communication from Alverno College. I have over 13 years of professional music & entertainment experience in PR, Marketing and Events.

Currently, I am the head of public relations at The Creativ Co. where I am the Director, Media & Entertainment PR overseeing a department of PR professionals. In charge of all client deliverables, I guarantee results with PR campaigns and thought leadership opportunities for clients like 1stAveMachine, SpecialGuestX, Iconic Arts, MOCEAN, and National Havoc Robot League and their clients like Eminem, Jelly Roll, Big Sean, Warner Bros. Discovery, HBO, Disney, Marvel, Meta, Ray-Ban, Urban Outfitters, Twitch, Lyft, LG, United Airlines, Honda, and more.

Previously, I served as a Senior Publicist at Biz 3 working on music PR, digital and radio campaigns. I led new music release campaigns, tour and festival press, from ideation (creating press plans) to execution (pitching and securing media coverage) to post (sending campaign recaps and reports to clients). In this role, I also staffed all media shoots and interviews, high-profile red carpet events and concerts. My roster rotated depending on active music releases, but I’ve represented Chappell Roan, Ms. Lauryn Hill, Ty Dolla $ign, Jessie Reyez, Jorja Smith, SWV, Terrace Martin, Dinner Party, Techstars Music, and more.

I worked at the Recording Academy (RA)/GRAMMYs as a Senior Manager, Communications where I helped strategize and execute the overall communications plan for the company from corporate/executive comms to internal comms to crisis management to event production including leading the red carpet for the Annual GRAMMY Awards. In that role, I touched every facet of communications and PR. I was also the Comms Lead on all things Diversity, Equity and Inclusion including: the HBCU Love Tour ft. Cordae, J.I.D., Baby Tate, Armani White, and Kat Graham; RA Honors GRAMMY Week event ft. John Legend, Muni Long, Summer Walker, and D-Nice; and the GLAAD partnership including ghostwriting an op-ed piece for Out Magazine on behalf of the Chair of the Board of Trustees.

In my role at The Walt Disney Company, I worked in Synergy & Partnership Marketing on the Consumer Products, Gaming and Publishing entertainment side. My accounts were Disney Media, Classics & Entertainment (e.g. Mickey & Friends, Nightmare Before Christmas, Hocus Pocus), Lucasfilm (e.g. Star Wars, Indiana Jones), National Geographic, 20th Century Studios (e.g. Alien/Predator) and Hulu. I helped manage a multitude of global and national marketing campaigns simultaneously on these accounts from ideation to execution inclusive of traditional, digital, social media, and influencer marketing.

Prior to that at Disney Music Group, I managed the promo tours for all Hollywood Records’ artists as well as administered the marketing budget and managed all vendor relationships. I was lead on all Digital Radio accounts including TuneIn, DASH and iHeart Digital. I managed all assets for the team and created digital blasts to service new music releases to Radio clients including the launch of the Disney Hits Channel on SiriusXM.

I managed the Doodle 4 Google Account while at PMK*BNC and was responsible for recapping and reporting to the client. I also was on the Samsung PR Team on a wide range of entertainment events and campaigns from product launches to star-studded red carpet events at SXSW, NY Fashion Week, Sundance Film Festival, and more. These events included performances by Prince, Kanye West, Bruno Mars, Kendrick Lamar, and more.

I have extensive PR and event experience in red carpet arrivals and media center having staffed 10 annual GRAMMY Awards to rejoining the iHeartRadio Wango Tango PR team year after year.

Feel free to contact me for any of your PR or Marketing needs!

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